HURRAH!

el.résidu celebrates its 1-year anniversary! On September 22, '23 it will be exactly one year ago that I launched el.résidu during a pop-up store in the Herenstraat in Amsterdam. To celebrate this milestone, I am organizing another pop-up event from September 22 to 24 , this time at Zeedijk 54 in Amsterdam.

A lot has happened in the past year. The webshop went live in November last year, I participated in the Young Entrepreneurs Platform (YEP) during the Modefabriek in January '23, and I left for India in May to visit the suppliers and meet some new ones. A special and educational journey that felt like treasure hunting in shops full of vintage and 'dead stock' fabrics. I also had the opportunity to see the authentic craftsmanship of making block prints using wooden block stamps.

In addition to all the beauty that can be seen and found in India, there was also the other side. Such as the piles of waste on the side of the road, or the heartbreaking stories of suppliers who unfortunately often have to deal with unreliable customers and 'green washing'. For example, one of my partners (Saheli women) got into big trouble when one of their customers rejected a batch of kaftan dresses. By slightly adjusting the design and embellishing the fabric with a special technique - using flowers and spices - I was able to include them in the new el.résidu collection.

In honor of the one-year anniversary, the unique and colorful items from the first collection - made from vintage saris - will be sold at special offers during the event. In addition, the latest designs will also be for sale, such as the colorful kaftan dresses.

From Friday 22 to Sunday 24 September, the doors at Zeedijk 54 are open from 10 a.m. to 6 p.m. In addition, on Friday there will be free drinks for both invited guests and anyone curious about the collections and the special stories behind them, from 4:00 PM to 8:00 PM.

Until then?