Meet Radhika Rao!

An eleven-year-old girl who lives with her mother, two sisters and brother in a tent camp in Pushkar, India.

Thanks to the donation made to thebluehouse.ngo during the Black Friday deal in November, they can pay her school fees for a year, provide a new school uniform, shoes, a bag and school books.

I express my gratitude to everyone who made a purchase from el.résidu during our special sale, which allowed me to contribute to the impactful work of The blue house

There is often criticism of (sustainable) brands that participate in events such as Black Friday. However, in order to compete with major labels, you are putting yourself out of the picture by not participating at all.

That's why I decided to turn it into a positive opportunity, to not only offer discounts, but also give my customers the opportunity to make a positive impact through their purchase, by supporting a small business with a promotion that to make a donation or whatever can be done.

You may wonder who will bear the actual costs of this initiative?
Well, that's me...

While I work hard to make el.résidu a successful brand, which allows me to quit my part-time job and live a comfortable life, my motivation extends beyond personal gain. el.résidu was founded to bring a change to the fashion industry by giving residual material and dead-stock a second chance and making a meaningful impact for those who need it.

It fills my heart with love and gratitude to set up a deal like this to help others. I hope this will inspire you too, to always try to see what you can do to make this world a better place ❤️