1 year el.résidu!
On September 22, '23 it will be exactly one year ago that I launched el.résidu during a pop-up store in the Herenstraat in Amsterdam. To celebrate this milestone, I am organizing another pop-up event from September 22 to 24, this time at Zeedijk 54 in Amsterdam.
A lot have happened over the past year. The webshop went live in November last year, I participate in the Young Entrepreneurs Platform (YEP) during the Modefabriek in January '23, and I left for India in May to visit the suppliers and meet a few new ones. A special and educational journey that felt like treasure hunting in the shops full of vintage and ''deadstock'' fabrics. I also got the chance to see the authentic craftsmanship of making 'block prints' with stamps from wooden blocks.
Next to all the beauty that can be seen and found in India, there was also the other side. Such as the piles of waste on the side of the roads, or the harrowing stories of suppliers who unfortunately still often have to deal with unreliable clients and 'green washing'. For example, one of my partners (Saheli women) got into deep trouble when one of their customers denied a batch of caftan dresses. But by adjusting the design slightly and embellishing the fabric with a special technique - by using flowers and spices - I was able to include them in the new el.résidu collection.
In honor of the one-year anniversary, the unique and colorful items from the first collection - made from vintage saris - will be sold at special discounts during the event. Next to that, the latest designs will also be for sale, such as the colorful caftan dresses and other items including block prints and hand-woven ikat fabrics. After the event, these items will also be available in the el.résidu webshop.
From Friday 22 to Sunday 24 September, the doors at Zeedijk 54 are open from 10 a.m. to 6 p.m.
In addition, there will be free drinks on Friday for both invited guests and anyone who is curious about the collections and the special stories behind them from 4:00 PM to 8:00 PM.
See you then?